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Sims Consumer Brands, is a family owned New Zealand company that has been building successful partnerships with brand owners and trade customers since 1983.


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The Team



We have some of the most well known consumer brands in New Zealand and Australia.

Our Samba firelighters are the number one selling firelighter in New Zealand.


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In the lab

What we do

We continually strive to push the boundarys and develop solutions to improve brand experience


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Resolv Dimensions



Our Team