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We have some of the most well known consumer brands in New Zealand and Australia.

Our Samba firelighters are the number one selling firelighter in New Zealand.

Samba Coco Shots 5kg

We supply quality products to the biggest retail stores across the New Zealand and Australia markets. Sims has a reputation for efficient, superior service around the country. Our track record shows a history of growing brands in the New Zealand market. This can be attributed to our extensive product development and sales experience, channel focus, as well as our commitment to customer service and a philosophy of continuous improvement.

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