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Sims a family owned company


Sims Consumer Brands, is a family owned New Zealand company that has been building successful partnerships with brand owners and trade customers since 1983.

Our vision is to continually explore and extend into new product ranges and brands that we can sell to our current customer base. This ensures our offering is always fresh and relevant to today’s consumer, and contributes to our success in growing brands. We’re also open to growth opportunities into new market channels, to which we can give our specialist touch.


Our core values

For the Sims team, the fun begins with living and breathing a service-minded attitude. And we think our full potential can only be reached when customer engagement is meaningful and the impace we make is both posative and lasting.

Our collaboration works by pulling different skills and experiences from across the company. From the highest level to the newest employee, we help each other.

We constantly pursue growth through continuous improvement and ongoing review. Whether its staff growth or market share growth he team is always striving to grow and move forward.

Regardless of who is responsible for an outcome we treat the outcome as our own, that’s when the job gets done.

Our teams

The Sims Consumer Brands is managed by having focused teams, each working cohesively to achieve the best outcome for our customers.

We also have our own dedicated global sourcing team located both locally and in Asia.


our teams logo




Operations ensure the smooth running of the business, from product order through to customer dispatch.
Key roles include:

  • Customer Service
  • Shipping
  • Inventory Control
  • Warehouse & Dispatch


Marketing support of existing brands and products to drive sales. Continuous new product research. Key roles include:

  • Product Management
  • Product design
  • Trade Marketing
  • Graphic Design
  • Media Management


Building relationships with key customers, meeting sales targets and store merchandising. Key roles include:

  • Key Account Management
  • Store Account Management
  • Store Sales Support


Ensuring smooth running of money management fromplanning, organising and auditingaccounting. Key roles include:

  • Accounts Payable
  • Accounts Receivable
  • Finance Controller